India is the world's largest market for gold. Surprisingly, for a precious metal, the demand for gold in India cuts through the urban-rural divide and across socio-economic classes. In fact, rural areas and the lower economic classes buy as much gold as the urban and wealthier classes. Gold is usually bought from a neighbourhood goldsmith who also doubles as a jeweller and pawnbroker. Their dealings lack transparency and they often exploit their unwary customers. Firstly, the gold they sell may not have the claimed purity. Besides, they also sell jewellery on credit or part-payment basis. Here, customers may get a raw deal because in return for the convenience of paying later, they are given gold of low purity. Indeed, our longstanding experience in gold loans is that customers often believe their jewellery is 22K gold while upon testing, it turns out to be only 18K or 19K.

At Riti Jewelry showrooms, our valued customers can confirm the purity of the gold they buy by running a free carat analyser test themselves. In the realm of gold industry, Riti Jewelry introduced the concept of 917 purity in jewellery which has turned out to be a big success and is setting new standards in gold purity. We, at Manappuram Riti Jewelry, believe in fare business and providing the customer with value coupled with warm service.